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May 25th, 2010Beer ReviewsOxfordshire Marshmellow

BrewDog Dogma after rehab?
An aroma of seeds, thick and sticky. Open it up with a bit of oxygen and red berries burst in the nostrils. It tastes of marshmallows of course, with dashes of toffee, spice, poppies…
This might not be to everyone’s tastes in the same way as Theakston’s Grouse Beater whch has a similar complicated taste that cuts through the usual bitterness of British brown ales.
It’s what BrewDog’s Dogma might be like after a few months in the Priory.
Tags: dogma, marshmallow, Oxfordshire, poppy seeds, red berries, toffeeI probably had to work quite hard on this beer, but underneath the initial taste, there’s much for than a hop or malt character to it – it’s interesting if not immediately ‘wow’.
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November 13th, 2009Amber ales, Beer Reviews, Comment, Fruity BeersLast weekend I was pretty much off the (online) radar compared to usual, and in the 2 days I left the twitterverse to its own devices it seems it all went a little BrewDog mad. With the revelation that BrewDog stitched themselves up deliberately over Tokyo, some people congratulated them on a point well proved whilst others bemoaned their tactics and deception.
I understand and to a point commend BrewDog for standing up to some of what the Portman group do, and appreciate they are not the perfect, unbiased solution – for instance I’m not sure that BrewDog’s labels incite anti-social behaviour as much as a Taste The Difference lasagne does. But, I am annoyed that they pulled last week’s stunt: firstly because they ignore the fact that the Portman group is an alternative to state legislation; secondly that they went out to actively ask people in the beer community to defend Tokyo, knowing damn well they’d sent the letter, and thirdly, does it really help an industry that some days looks like imploding in on itself?
As I’ve found with BrewDog recently, the sentiment and passion is no doubt there, but sometimes, execution lets them down.
BrewDog have moulded themselves into a bit of a cult brand, and one that is gradually making inroads into the wider population, with a rebellious brand persona that many supermarket shoppers and beer drinkers will enjoy and tap into. After all, BrewDog are still unique compared to the traditional brewers available in UK supermarkets.
I say cult because there is something dogmatic about following BrewDog, and I’ve no doubt that people hold BrewDog in high esteem. Much in the same way that they look forward to their favourite bands new release or the next big book by an author, people wait in keen anticipation of every move BrewDog make, regardless of what that move might entail.
Which leads us nicely onto Dogma, the second BrewDog beer review in our Sainsbury’s Beer Competition series (especially as it’s the 13th post in this series posted on Friday the 13th!)

Dogma: brewed by a Scottish druid?! A wonderfully sweet and exciting concoction but not everyone's cup of tea
Dogma is the reincarnation of Speedball, the heather honey infused beer that gave BrewDog their first really big PR piece just before we kicked this little blog off. Read the rest of this entry »
Tags: BrewDog, dogma, guarana, honey, jaipur, kola nuts, poppy seeds, sainsburys -
















