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February 10th, 2012Beer ReviewsMeet Tim O’Rourke, Master Brewer and all round beer expert. Tim has been brewing for over 30 years, having worked in International Breweries such as Bass (now Coors) and Courage (now Heineken) and more recently as a consultant. He works for microbreweries both in the UK and overseas and has set up breweries in Canada and the Falkland Islands, and is currently acting as a consultant and brand advisor to breweries in the UK, Ireland and Malaysia.
For the last ten years he has also been involved in providing technical education to the brewing industry, mainly on behalf of the Institute of Brewing and Distilling but also through his own company “The Brilliant Beer Company”. He was one of the founders of the Beer Academy and one of the core lecturers. He is passionate about good beer, and really enjoys passing his knowledge onto people not necessarily connected with the brewing industry.
In addition to all of the above he is also an auditor for Cask Marque, a beer journalist, and was a former technical editor for the Brewers Guardian. He continues to write and has published over 250 technical and educational articles.
Tim believes that brewing and beer should be fun and interesting. In Summer 2011 he organised the Great Baltic Adventure taking 14 different samples of cask Imperial Russian Stout by sailing ship from London to Saint Petersburg and then judging the beers to find the beer which best survived the journey and have it crowned as “ A Beer fit for an Empress”.
His mission in life is to prove that drinking beer is an enjoyable pastime and likes to share his enthusiasm with everyone but says that like all great things, beer has to sampled and enjoyed in moderation.
The Beers
Tim, welcome aboard our desert island. With your experience in sailing beers around the world we fear you may not be here long though! Whilst you are, which five beers will you be enjoying?
Tags: baltic, Courage, heineken, kronenbourg, master brewer, saint petersburg, tim o'rourke
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March 23rd, 2010CommentA couple of months ago during one of the 30+ hours I spend online each week , a little pop-up window asked me if I’d like to take part in a survey. I knew straight away it was advertising related and, working in the business of developing online advertising strategy, I’m always intrigued to take these surveys and gain a little insight into how other companies are tracking the branding effects of their digital marketing activities.
This one just so happened to be beer related therefore being of interest to more than just the day job. Specifically it was about lager brands, and asked my thoughts on five of the leading names and their recent advertising.
Lager Advertising Survey from RealAleReviews on Vimeo. Read the rest of this entry »
Tags: ads, advertising, budweiser, carling, display, fosters, heineken, kronenbourg, lager, online, stella -
December 8th, 2009CommentRecycled Beer Cans at Christmas
Stella Artois might claim to have the greenest ad campaign around at the moment showing offer their eco-friendly compostable packaging made from recycled paper, but window shopping around Lincoln Market on Sunday we spotted a stall making the most of the environmental effect of the beer industry by recycling alumnium beer cans into home decorations and toys.
My favourites were the Schweppes Hot Air Balloon and the Tiger beer fighter jet. Our friends at Real Lager Reviews will be happy too see lots of Heineken cans put to good use!
Tags: beer industry, cans, eco beer, heineken, lincoln christmas, market, recycling, schweppes, stella
Recyclage Deluxe - A great use for beer and drinks cans
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