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	<title>Real Ale Reviews &#187; everards</title>
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	<description>Independent reviewers of real ales, beers and lagers from around the world, including beer reviews, breweries, watering holes and real ale events</description>
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		<title>A kerfuffle at Morrisons checkout</title>
		<link>http://real-ale-reviews.com/a-kerfuffle-at-morrisons-checkout/2010/01/</link>
		<comments>http://real-ale-reviews.com/a-kerfuffle-at-morrisons-checkout/2010/01/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:20:49 +0000</pubDate>
		<dc:creator>FletchtheMonkey</dc:creator>
				<category><![CDATA[Beer Shops]]></category>
		<category><![CDATA[Badger]]></category>
		<category><![CDATA[castle rock]]></category>
		<category><![CDATA[everards]]></category>
		<category><![CDATA[harvest pale]]></category>
		<category><![CDATA[Hook Norton]]></category>
		<category><![CDATA[Hooky]]></category>
		<category><![CDATA[jw lees]]></category>
		<category><![CDATA[morrisons]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[thwaites]]></category>
		<category><![CDATA[tiger]]></category>
		<category><![CDATA[wainwright]]></category>

		<guid isPermaLink="false">http://real-ale-reviews.com/?p=1909</guid>
		<description><![CDATA[I  hadn&#8217;t really taken much note of the beer aisle in Morrison&#8217;s for a while, writing it off as a bit dull and uninteresting. We&#8217;re unusually blessed with Morrison&#8217;s, Sainsbury&#8217;s and ASDA within a 4-minute radius in the car, not to mention Leeds&#8217; finer beery retailers, so I can happily avoid Morrison&#8217;s BWS department for months on [...]]]></description>
			<content:encoded><![CDATA[<p>I  hadn&#8217;t really taken much note of the beer aisle in Morrison&#8217;s for a while, writing it off as a bit dull and uninteresting. We&#8217;re unusually blessed with Morrison&#8217;s, Sainsbury&#8217;s and ASDA within a 4-minute radius in the car, not to mention Leeds&#8217; finer beery retailers, so I can happily avoid Morrison&#8217;s BWS department for months on end.</p>
<div id="attachment_1911" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-1911" title="Badger Golden Glory Morrisons" src="http://real-ale-reviews.com/wp-content/uploads/2010/01/IMAG0286-300x179.jpg" alt="Badger Golden Glory, Thwaites Wainwright and and Everard's Tiger - great beers on Morrisons' 4 for £5.50 offer" width="300" height="179" /><p class="wp-caption-text">Badger Golden Glory, Thwaites Wainwright, Everard&#39;s Tiger and Black Sheep - 4 great beers for £5.50</p></div>
<p>On Sarah&#8217;s request I popped in straight off the bus on Tuesday night for some naan bread and as I headed from checkout to door I couldn&#8217;t help but be drawn towards the beer and wines section (our Morrison&#8217;s is one of those odd divisive ones with a separate alcohol area fenced off from the main supermarket floor).</p>
<p>First off I was impressed with their range and I was overcome with an urge to try old favourites and classic British beers. Thai green chicken curry was on the menu which called for something a little exotic, plus I needed a pick me up after an arduous day at the office: a refreshing and zingy Golden Champion would do just the trick.<span id="more-1909"></span></p>
<div id="attachment_1913" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-1913" title="Castle Rock Harvest Pale Hook Norton" src="http://real-ale-reviews.com/wp-content/uploads/2010/01/IMAG0285-300x179.jpg" alt="Castle Rock's Harvest Ale nestled next two of the beers Alan and I grew up withrite beers" width="300" height="179" /><p class="wp-caption-text">Castle Rock&#39;s Harvest Ale nestled next two of the beers Alan and I grew up with</p></div>
<p>Castle Rock Harvest Pale almost leapt off the shelf so that too went in the basket. Two down, might as well take Morrison&#8217;s up on the 4 for £5.50 offer, so after my usual beer aisle procrastination a Titanic Stout and JW Lees Brewer&#8217;s Dark joined the party.</p>
<p>Morrison&#8217;s has had a long term beer offer for a long while now and 4 for £5.50 isn&#8217;t too shabby (although you can grab twice as many tins of Carlsberg for 50p less most of the time). These days our local store has 3 large shelves of beers priced at £1.67, all of which are on the offer. These are dominated by Hall &amp; Woodhouse, Marston&#8217;s, Wychwood and Greene King. It seems over the last year a few more regional beers are popping up &#8211; Castle Rock, White Horse, Hook Norton and JW Lees this week &#8211; which I&#8217;d like to see more of.</p>
<p>The top two shelves belong to beers outside the offer, priced almost exclusively at £1.85 or £1.99 and include the likes of Fullers ESB and Vintage Ale, Old Crafty Hen and a handful of regional beers that I guess either command a higher price or would represent lower margins as part of the offer.</p>
<p>Unfortunately I picked up the only beer on the offer shelves that was unmarked, the Brewer&#8217;s Dark. I shouldn&#8217;t complain &#8211; it scanned through the till at a wallet-pleasing M&amp;S-rounded £1 &#8211; super. Except that I didn&#8217;t notice until I read the ill-printed receipt and only realised I&#8217;d made no additional savings on my way to the lottery kiosk (of course the cheaper bottle wasn&#8217;t part of the offer).</p>
<p>Cue increasingly exasperated conversation with not one, not two but three of the checkout women who eventually managed to work out that I wanted to grab another beer for an extra £0.49 (an Everard&#8217;s Tiger at a nice price!) but that I wasn&#8217;t going to pass on the opportunity to try the Brewer&#8217;s Gold for less a fraction of the price of a half pint in the city centre.</p>
<p>So despite the kerfuffle it was worth popping my head in the beer aisle, 5.99 for 5 bottles in the end and some inspiration for catching up with some of the beers that got me blogging in the first place (but not until the bank balance looks a bit healthier!)</p>
<p><div id="attachment_1915" class="wp-caption aligncenter" style="width: 593px"><img class="size-full wp-image-1915" title="Morrisons beers" src="http://real-ale-reviews.com/wp-content/uploads/2010/01/morrisons-beers-50pc.jpg" alt="RULE #3: You must drink at least two servings of a beer before you pass judgment on it (Appellation Beer) - as such Ringwood's Old Thumper will be getting a second chance! Plus going to try Mooraker and refamiliarise with some of the London classics" width="583" height="349" /><p class="wp-caption-text">RULE #3: You must drink at least two servings of a beer before you pass judgment on it (Appellation Beer) - as such Ringwood&#39;s Old Thumper will be getting a second chance! Plus going to try Moonraker and refamiliarise with some of the London classics</p></div><!-- PHP 5.x --></p>
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