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December 8th, 2009CommentIt feels like I’ve been writing about these Sainsbury’s beers for a long time. To be fair it is, but once I’d started I wasn’t giving up!
The actual competition finished quite a while ago, and it’s probably a good idea to round up what happened.

Barnstorming beer from Bath Ales
In 2008, Sainsbury’s first launched their beer competition. Breweries provided the supermarket giant with their finest new ales, a selection of which would make it through to the final, where the beers would find themselves in stock and on sale in stores nationwide.
The top selling beers would win a nice big order from the Sainsbury’s to be stocked on a permanent basis, a veritable cash cow and holy grail for many brewers.
The first year saw Bath Ales Barnstormer and Doctor Okells IPA (both very good!) take the title.
This year Scottish brewers dominated the challenge, with no less than 7 of the 15 finalists in stores across the country coming from the industrious BrewDog and their contemporaries the brothers William.
Tags: bath ales, birds and bees, BrewDog, chaos theory, golden hare, sainsburys, williams brothers
Finalists in the 2009 Sainsbury's Beer Competition
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December 8th, 2009Beer Reviews, IPABrewDog Chaos Theory
Complexity in the universe is often based on simple, fundamental rules. We don’t know all of the rules but we understand some of them; however despite this, life is still, at our level, an unpredictable and seemingly random existence.

Deep Simplicity by John (and Mary) Gribbin is one of the best science books and makes my head hurt as much as a few bottles of BrewDog's Chaos Theory does
Chaos theory helps us get our heads around this (and then in the next breath turns our perceptions of ‘thought on its head). It also suggests that systems such as our universe are completely deterministic…in theory. But unfortunately we have to pinpoint the exact starting conditions of the system, which is a little more than tricky when every single tiny particle in our universe system was compacted into an unimaginably small space, a little over 13,700,000,000 years ago (plus or minus about 14 million years!).
This chaotic nature has parallels with the brewing process, where we calculate the mix of initial ingredients, follow strict processes and end up with tasty beer at the end. But we can’t always predict the exact end result and consistency and quality in a brew can be more difficult than just throwing the ingredients together and sticking the heat on.
As you might have guessed there’s a parallel between all this and BrewDog’s last beer in our Sainsbury’s beer competition series. Chaos Theory is an ode to chaos theory (although at 7.1% it doesn’t really help me get my head around the physics much!). Read the rest of this entry »
Tags: beer, BrewDog, chaos theory, competition, india pale ale, IPA, sainsburys -
September 7th, 2009Breweries
BrewDog goodie box
I got a very excited text from my girlfriend earlier on today, informing me that a rather large box had arrived from a certain Scottish brewery.
I have to admit I was really looking forward to getting home and opening it, so it’s typical that I didn’t get back home until about 8.30pm thanks to work, my own incompetence and a quick trip around Ikea (the downside of living so near one is its so easy to ‘go for a quick wander whilst it’s quiet’!!)
So, I was delighted to get home and realise that Sarah hadn’t been exaggerating, it really was a large goodie box that had arrived!
Unfortunately, the lovely folk at BrewDog might have selected a box that was a little too big, and as I eagerly opened my grandly wrapped package I was greeted with the smell of very strongly scented soggy cardboard and a distinctly beery smell. Read the rest of this entry »
Tags: BrewDog, chaos theory, dogma, punk ipa, punk monk -
















