This Is Camden
"I'll explain how the process works as I prepare your order" shouts Ahrash over the buzz of the crowds and the whirrrrr of the industrial food mixers. And donning a thick gauntlet, and dropping plastic safety glasses, he turns to the cannister containing nitrogen oxide and casually turns the latch, releasing a gushing of colder-than-ice-cold steam into the pureed ice cream mixture. This is Camden. This is England. Eating nitro ice cream in the 2010's and drinking ...
Build A Rocket Boys! by Elbow & Robinsons
Elbow are the kings of soaring melancholy, masters of poetic northern introspection. Let Elbow's albums flow over you and you can be mesmerised by their beauty alone. Put in the time to listen, to soak up the poignancy, the humour, the extraordinary manifestations of the ordinary and their albums become life affirming tributes to the everyday. Conversely, it's quite easy to stick an Elbow album on and realise thirty lethargic minutes later that time - and ...
The humble pint
So the pint is done with we're told! Well what would they say in Prague, where refreshing pilsners stand proud in tall half litre glasses, quenching thirsts almost with their looks and frothy gusto alone. Tell the football fans sinking a pint of bitter before the well trodden march to the ground that their beer will be served in flutes or tulips or whisky tumblers. "Like hell" they cry! The ugliness of a nonik pint glass aside (does ...
York Tap
It's a drinking hole essentially, underneath it all. For all the domed skylights and stained glass, people come here to let off steam, to pass the time, to forget the day. To drink. But to say that is to do York Tap a disservice as it stands resplendent next to the revived station complex. Like its Sheffield counterpart it was born in an old resting room, and the 104 year old building suits its new life ...
Meantime Union Vienna Style Lager
Deep in a basement bar not far from Bohemia, the cerny pilsners of the brewery up the road changed my perception of lager. Sweet and rich but surprisingly light, they distributed refreshment and nutrition as if feeding me and five thousand other thirsty drinkers. Meantime Union shares a similar contradiction. Broody and brown, this is is no pale bodied pushover. Lagered it is, and a tad metallic to boot, coupled with a dark caramel composition and ...
Roosters Pumpkin Beer
Roosters Brewery, whose beers are the staple diet of many a Yorkshire pub, marked this Hallowe'en with a pumpkin beer. No ordinary pumpkin beer though, a pumpkin beer served in nothing less than a giant pumpkin. A really, really giant pumpkin. Pumpkin 5 Spice Ale was tapped at North Bar in Leeds, in front of Calendar news and a small selection of excitable beer lovers. Arguably a more delicate task than tapping a cask, the job ...
Killer jerk chicken with killer ginger beer
Jerk chicken isn't just tasty to eat, it's a joy to make. The honey and coriander marinade is messy and sticky, the chicken succulent with a crispy skin - lots of kitchen mess and fun. Juices of bird and salad mean this a meal best served sans cutlery but with plenty of, well, Plenty. For a ginger beer Robinson's Ginger (brewed for M&S) is a dark and syrupy affair, quite different from a can of Barr's ...
House of the Trembling Madness
The goofy moose head gazes down aloofly from his lofty perch below the rafters, and we sit cradling a kriek and a pilsner in a building that has almost a millenniums worth of years on us. House of the Trembling Madness sits above the cobbled shopping street of Stonegate, York. The city walls skirt their circular path near here, the famous minster is but a Viking throw away. Students from the continent order coffee and thirds of ...
North By North Orval
Orval is the sort of beer spoken about with reverence. I like to think the same goes for North Bar. It should have been me and my friend Tom sat there, dissecting Leeds United's yo-yoing fortunes, laughing at the Howson Is Now blog and deliberating the creaminess of the Orval cheese whilst sat on the classroom chairs and the well leaned on tables. But it's my brother partnering this trip due to Tom's tight schedule as a relatively ...
Moorhouse's Pendle Witches Brew
From Pendle Hill you've more chance of seeing Ian Holloway celebrating at Bloomfield Road than coming across any broomsticks or clandestine hurlyburly. And that's on a cloudy day. The sandstone plateau does have a slightly spooky aura about it though. Standing proud from the undulating hillside you can imagine a cackling coven of witches peering over the landscape and plotting the demise of their rivals. Especially if you visit during thunder and lightning... Moorhouse's Pendle Witches Brew is inherently ...
Sainsbury's Great British Beer Hunt 2011
Over the last few months the Sainsbury's Great British Beer Hunt has been taking place providing a welcome opportunity to try some different beers from the familiar supermarket shelves. And in October Bad King John from Ridgeside Brewing was crowned winner of a six month national listing in 300 Sainsbury's stores. Bad King John beat beers from around the UK to the throne via four regional heats (120 beers), a three week stint in Sainsbury's stores (16 ...
M&S London Porter
Smoky as hell to smell and like a burnt caramel bar to taste, M&S's London Porter is a sweet beer to devour with masses of chocolate or marshmallows over a camp fire. If you don't fancy the great outdoors then no worries, the lingering smoky presence hangs around for a long time in your mouth and may invoke daydreams of sitting under the stars and gazing at the heavens. It's packed with malt variety: you can settle ...
Lakeland IPA
Tuesday night, two bottled bitters sunk and the quenches for thirst and flavour continue to itch away unabated. Cue Lakeland IPA, a beer that for one moment in time justifies the beatification of hops single-handedly. The perfect hiss released as metal hits glass and twists plastic; an aroma eager to reach a nose and knock on the door of the senses. Soft-fleshed fruit says hello - mangoes might not be typical of Cumbria unless visiting a certain kitchenware ...
Moor JJJ IPA
This not, I repeat NOT, an IPA. Punchy, citrus hops? Nil. Alcohol? Deep, stewed and sweet beyond believe. Apple skins & fruit pudding? Yes, yes, YES! None of which gives Moor JJJ IPA much credence as an IPA. But then again this isn't an IPA nor a double IPA. It's only a bleedin' triple IPA(!!!). This couldn't be further from Green King's bland and monotonous flagship brand of ale and is similar in nothing but colour. By their own admission Moor didn't ...-
October 20th, 2009CommentAfter a few days of anticipation and some debate as to whether or not to make the journey to London for Brewdog’s grand announcement, we today learned exactly what James Watt and Martin Dickie had in mind when they proclaimed last week to their mailing list that Brewdog were about to change the World.
There was much speculation on forums and message boards but now we know. If we want our World changed alls we need to do is exchange £230 of our hard earned for a 0.0009 share in what is admitedly one of the UKs most innovative and exciting craft breweries. The aim of Brewdog is to raise a couple of million in order to expand to larger premises that will be, depending on the capital raised, as ecologically neutral on the surrounding environment as possible. I can only assume it is this ecological dream that is the world changing aspect because I know that shares can be purchased in The Black Sheep Brewery which, although not directly comparable with Brewdog, is certainly not a large listed company of the Scottish & Newcastle type.
The first thing I considered when trying to decide whether or not to try and scrape together £230 is what chance there is of seeing any return on my investment. Realistically anyone popping £230 into Brewdog is likely to lose some of that capital upon disposal, that is if you can sell the shares at all (although Brewdog have said that they hope to allow shareholders to trade on their website which would certainly boost liquidity of the shares). But, unlike if you were going to invest in Black Sheep (or any other brewery in an attempt to make profit), this is largely irrelevant. Your £230 is buying you access to an idea, the Brewdog idea, and I will not be investing because I don’t want to throw that sort of money down an idea. Many people will feel otherwise and good luck to them. For there committment to the cause they will earn a vote at the AGM, the opportunity to exchange views and ideas on a shareholders forum, a 20% discount in the Brewdog online shop and the opportunity to go to the bar and bring back a round of drinks from ‘their’ brewery.
All of these are nice touches and if the opportunity existed for £50 I would be falling over myself to get some of the action. The problem is that I cannot reconcile spending £230 on a novelty that offers only remote chances of (most likely extremely) long term gain. So why did Brewdog not offer the same deal for a smaller shareprice? Simples. They have set themselves a target and this is how much they need to meet it. Credit to them, the Brewdog way is to grab the bull by the horns. Convincing 10,000 people to part with £230 might be harder than they think and my head is telling me that they might be stretching themselves too far too quickly. My heart on the other hand tells me that, with the business knowledge and experience that has come on board, plus some belting brews and the balls to take the plunge, Brewdog might just be able to pull this one off. I certainly wouldn’t take the £230 and bet against them making a job of it.
Anyway, there might be 10,000 people out there who don’t think £1,150 is too larger target for recouping the full £230 in the Brewdog shop!!!
Tags: BrewDog, Brewdog Changes The World, Brewdog Shares, Equity for Punks, James Watt, Martin Dickie, scottish -
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