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May 24th, 2011Beer Events, Beer and FoodIt was Mrs Theakston who coined the dream phrase “Black Sheep Brewery”, in a moment of pure and instinctive marketing genius.
It has everything: the tourism factor, rural charm, traditional appeal and just a dash (ok, a mighty big dollop) of implied family strife, backstabbing and conspiracy theory.
And there’s no doubt that the Masham Sheep Brewery was never going to have quite the same ring to it, was it?
The birth of the Black Sheep was the best part of 20 years ago and now the brewery stands proudly at the gateway to ancient Yorkshire market town of Masham, where it hides from view it’s Scottish & Newcastle owned rival, Theakston’s, the brewery which still bears the family name of Black Sheep founder Paul, husband of the woman who named his new venture back in the early 90s.
As the car bumps its way along the A1 to Masham, I’m unaware of Mrs Theakston’s role in the birth of Black Sheep’s brand identity, but I’m very aware of Black Sheep. My perception – a charming, rural, traditional brewery that make pleasant but unexciting beers. A brewery that adopts a bit too much humour from their ruminant mammal brand advocates for my liking.
Generally, I just see Black Sheep as a bit, well, sheepish.
I’m mulling over these perceptions and a recent discussion about innovation in beer as we sit down to start a 5 course beer and food pairing meal organised by Black Sheep at their Baar & Bistro, a notably modern and successful concept. 80 people are hunched over Welsh rarebit and Black Sheep Best Bitter, a simple and tasty dish to kick of the evening’s proceedings. Read the rest of this entry »
Tags: Black Sheep Brewery, Food, masham, north yorkshire -
November 4th, 2009Pubs & barsThese were the second and third Nicholsons Pubs we visited on our day out. Both followed the same theme of the Nicholsons brand, a traditional style pub with a good range of real ales on offer. The format is the same up and down the country as we can see in Leeds’ own Victoria and Commercial and Scarborough Hotels.
I’ll cut straight to the chase…..the beers on offer were…
The White Lion, Covent Garden –
Black Sheep Brewery – Golden Sheep – darker in appearance than I expected from the ‘golden’ cousin of the Black Sheep. The beer was remarkably smooth, not in a London Pride ‘I could drink this all day’ manner, but a fuller more satisfying way.
Shepherd Neame – Late red – a promising fruity nose is borne out in the initial flavour. This fruitiness falls away to a nutty aftertaste that lingers in the mouth.
Morrisey Fox – Brunette – slightly acidic and sharp in the first instance, there is some fruity flirtation but ultimately it fails to deliver in full.
Timothy Taylor Landlord
Fullers London Pride
The Three Greyhounds, Soho(ish) –
Daleside – Autumn Leaves – the flavour delivers what the name promises with a smoky, dark fruit flavour lingering through to a distinct note of Raspberry.
Abbot Ale – a strong punchy English wake-up call to the taste buds. Darker and stronger than anything else I’d tasted on the day
Tags: Abbot Ale, Black Sheep Brewery, Covent Garden, Daleside Autumn Leaves, Fullers London Pride, Golden Sheep, Late Red, leeds, London, Morrisey Fox Brunette, Nicholsons Pubs, Shepher Neame, Soho, The Scarborough Hotel, The Three Greyhounds, The Victoria Hotel, The White Lion, Timothy Taylor Landlord -
















