-
Sainsbury’s Beer Competition: The Finalists
2
October 7th, 2009CommentThe Sainsbury’s Beer Competition ended last week, but for those of you that missed it or are still alittle confused over who won, Real Ale reviews is coming to the rescue with a slightly belated but not-to-be-missed review of each of the 15 finalists.There’s been lots of recent developments in the beer aisles of UK supermarkets this year. From Tesco announcing an extended North American range to M&S adding new products and giving their beers alick of paint.But Sainsbury’s somewhat stole the show with its beer competition, no doubt helped by the fact that they picked no less than 3 BrewDog beers amongst their finalists which led to a race to the checkouts for beer lovers.The winners of the competition would achieve a permanent place on the Sainsbury’s beer shelves nationally and thus a real oppurtunity to break into a wider market and target audience.We won’t be revealing the winners here yet, so if you don’t know then stick with us and we’ll take you through all the beers and try and guide you on where to finsd them. If you really can’t bear the suspense (or are crazy enough to not want to wait for 15 posts on a competiton that’s ended!) then I’m sure you’ll be able to find the answers via Google.And without further ado, onto the beers!The Sainsbury’s Beer Competition ended last month, but for those of you that missed it or are still a little confused over who won, Real Ale reviews is coming to the rescue with a slightly belated but not-to-be-missed review of each of the 15 finalists.
There’s been lots of recent developments in the beer aisles of UK supermarkets this year. From Tesco announcing an extended North American range to M&S adding new products and giving their beers a lick of paint.
But Sainsbury’s somewhat stole the show with its beer competition, no doubt helped by the fact that they picked no less than 3 BrewDog beers amongst their finalists which led to a race to the checkouts for beer lovers.
The winners of the competition would achieve a permanent place on the Sainsbury’s beer shelves and thus a real opportunity to break into a wider market and target audience.
We won’t be revealing the winners here yet, so if you don’t know then stick with us and we’ll take you through all the beers and try and guide you on where to finsd them. If you really can’t bear the suspense (or are crazy enough to not want to wait for 15 posts on a competiton that’s ended!) then I’m sure you’ll be able to find the answers via Google.
And without further ado, onto the beers!
Finalists in the 2009 Sainsbury's Beer Competition
Tags: beer, competition, sainsburysThe 15 finalists in the Sainsbury Beer Competition 2009 were:
Allgates Porteresque
Bath Ales Golden Hare
Bays Breaker
BrewDog Chaos Theory
BrewDog Dogma
BrewDog Hardcore IPA
Greene King Bretwalda
Hambleton Ale Talyor’s Tipple
Williams Bros Brewing Co 80/- Ale
Williams Bros Brewing Birds ‘n Bees
Williams Bros Brewing Co Ceilidh
Williams Bros Brewing Co Williams IPA
Wolf Brewery Woild Moild
Wolf Brewery Wolf Whistle
Wood’s Shropshire Lass
2 responses to “Sainsbury’s Beer Competition: The Finalists” 
-
FletchtheMonkey October 16th, 2009 at 07:07
I should also point out that Bath Ales Barnstormer was actually in the competition in 2008 and that I got a bit confused when lining these up.
Too many beers in the beer cupboard that day! (Quote)
[Reply]
Leave a reply
The author
Name: Mark
Web Site: http://twitter.com/fletchthemonkey
Bio: Mark is better known as @fletchthemonkey and started writing about beer in 2009. Mark is editor of Real Ale Reviews and blogs at beeralewhatever.co.uk. When not content with spending all day on the internet working for a digital marketing agency, Mark waxes lyrical at digitalmediamonkey.co.uk and types up match reports for Leeds Guide magazine.
Donate to the East Africa Crisis
M&S Wine Club
FletchtheMonkey October 7th, 2009 at 13:53