November 14th, 2009LanesyBeer Reviews, Mild beer, Real Ale, Real Ale Reviews features

I have a soft spot for beers that have a) an attractive, modern, cartoony label and b) an interesting back-story. A sucker for marketing, I know, but there was no way I could leave Pure Ubu on the shelf for both of these reasons.

Ubu, according to the label, is the brewery’s dog, who is “a maverick, brim full of character and the unofficial keeper of [Purity's] secrets”. There’s even a cute little drawing of him crowning the front label.

However, I must become a hard-nosed beer reviewer once again, decant the dark amber liquid into a glass, and cast the bottle away from view as to not influence my judgement on the key element of this package.

The nose is malty and warm, with an extra-sweet sensation of caramel and toffee coming through strongly. Once in the mouth, the light carbonisation barely disguises the rather thin, slightly watery mouthfeel. A little warm flavour does manage to make its way through, however, and the slightly nutty taste soon gives way warm, dry aftertaste; an unexpected sensation considering the lightness of the body.

Further down the glass, the beer becomes rather refreshing and fairly enjoyable. Initial disappointment at the lack of impact in the mouth soon gives way to a rather satisfying ending. This, surprisingly considering the darkness of tone, would make a great summer session ale, with the 4.5% abv being relatively none threatening if enjoyed over a period of time.

In the same way that image of little Ubu frolicking happily across the label, this beer wins its way into your heart. Like owning a dog, at first it can seem hard work, but perseverance will bring its rewards with this ale.

Tags: amber, bottle design, pure ubu, purity, refreshing