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Le grand cru de Morrisons
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May 24th, 2010Beer Reviews, LagersThis weekend I spent £10 on beer. Two Elizabeth Fry’s. A pair of fivers.
In return Wm Morrisons Supermarkets PLC handed over 36 bottles of beer for my imbibing enjoyment, 2×18 pack boxes of Bière Continental.
Despite some taunts on twitter I stacked half of the first case in the freezer and the remaining half in the fridge, plonked myself on a chair in the garden and necked the sweet golden liquid as quickly as I sweated it out in the blistering heat.
A waste of money? Absolutely not. The same amount of branded lout or fancy bottled beer would have set me back twice or thrice as much, depending on your tipple. The chubby 275ml were just about the right size to stay cool in the blistering sun instead of turning in a tepid vial of…yeah, you know what I mean.
Bière Continental
This wasn’t a blind, test. A 500ml bottle of Saltaire Fuggles was boiling like Eyjafjallajoekull by the time I’d got half way down it. Carlsberg Export became an insipid green bottle of water, dashed with a trace of barley.
I'm being serious, it's great stuff!
Which kinda ruined the experience.
Morrison’s ‘French’ stubbies on the other hand were ice cold, liquid refreshment. Take them as they are – no craft brew, no care and attention. You can freeze them to smithereens and they perform even better, they hydrate you better than anything else I tried.
Plus they brought back fantastic family holiday memories of rotisserie chicken, cheese filled baguettes and Eurocamp in the Vendée?
Perfectionner de la bière?
In the specific conditions of Saturday afternoon, c’est possible…
Tags: french, morrisons, supermarket
6 responses to “Le grand cru de Morrisons” 
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magicrhodes May 24th, 2010 at 10:35
Snobbery, in this case beer snobbery, can prevent you enjoying life’s simple pleasures and stubbies on a hot day are a simple pleasure. Like you said they can bring back great memories and a trip down memory lane is always a laugh!
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Careful, now, you’ll be drummed out of the pong-sniffers’ club
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FletchtheMonkey Reply:
May 24th, 2010 at 12:48 pm@Curmudgeon, At least I’ll have a fridge full of stubbies and a bottle of Marble Decadence to drown my sorrows with!
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Bloody shocking… stubbies?! Still, I like funny and ironic beer blog posts
All I remember of stubbies is drinking from my dad’s bottle, ice cold, hard against my teeth, pretending to be a grown up but hating that bitter taste. You know what… I really fancy one of those bottles now.
As for the Saltaire Fuggles getting warm, you were obviously drinking it too slow.
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FletchtheMonkey Reply:
May 25th, 2010 at 8:36 am@markdredge, Irony *scoff*. This is one of my deadly serious posts mate, beer in the moment elevated to something greater than the sum of it’s parts!
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The author
Name: Mark
Web Site: http://twitter.com/fletchthemonkey
Bio: Mark is better known as @fletchthemonkey and started writing about beer in 2009. Mark is editor of Real Ale Reviews and blogs at beeralewhatever.co.uk. When not content with spending all day on the internet working for a digital marketing agency, Mark waxes lyrical at digitalmediamonkey.co.uk and types up match reports for Leeds Guide magazine.
Glyn Roberts May 24th, 2010 at 09:32